Collaborating with AtPlay International School to create their brand was a truly enriching experience. The school’s dedication to blending play with serious learning inspired us to craft a visual identity that embodies their philosophy of holistic development. The brand name, AtPlay, symbolizes the balance between joyful exploration and meaningful education, and our work together captured this spirit in every element. Through close collaboration with the leadership, we ensured that the brand communicates the core values of connection, curiosity, and lifelong learning. The result is a brand that not only stands out but also resonates deeply with educators, students, and families alike.