In a world where anyone can create a logo and visual identity online in seconds, we work with our clients to create a meaningful difference. For us, brand design goes beyond appearances; it’s about crafting an experience that resonates emotionally. A brand reflects an organization’s purpose, values, and story—making both clients and employees feel connected. By aligning every brand element with these intrinsic values, we build authentic, differentiated brands that foster trust and inspire loyalty.
A great brand is not a logo imprinted on a product - it’s something we want to belong to. And so it goes for your band, too. Your competitive advantage is what your clients believe, not what you make in the factory.
The first few years are easy to imagine, but what’s your plan for when you want to grow?
Brand audit and strategy development
Brand audit
Brand positioning
Value proposition
Brand messaging
Tone of voice
Brand audit: A thorough analysis of the current state of your brand. This involves reviewing all visual and verbal communications, assessing brand perception, and evaluating consistency across all channels. A competitive analysis is also performed to understand your brand’s strengths and weaknesses relative to the competition.
Brand positioning: Defining a clear and unique position for your brand in the marketplace. This involves identifying the core Jobs To Be Done (JTBD) and understanding how your brand can uniquely fulfill those needs compared to competitors.
Value proposition: Crafting a compelling value proposition that communicates the unique benefits your brand offers to customers, making it clear why they should choose your brand over others.
Brand messaging framework: Developing key messaging that defines how your brand communicates its value proposition to its target audience. This ensures consistent communication across all platforms and touch points.
Tone of voice definition: Establishing the brand’s tone and style of communication to ensure that it resonates with the target audience and reflects the brand’s personality.
Visual identity creation
Logo design
Graphic elements
Color palette
Typography
Logo design: Designing a unique and memorable logo that encapsulates the essence of your brand. This includes multiple concept designs, revisions, and finalization based on feedback and strategy alignment.
Graphic elements: We create a cohesive suite of design elements—icons, illustrations, and patterns—that go beyond the logo to deepen your brand’s visual identity. In a digital world full of noise, these elements reinforce brand recognition and convey meaning, ensuring your brand resonates well beneath the surface. By developing distinct and meaningful graphic components, we build a visual language that amplifies the brand’s presence, bringing depth and consistency across all touchpoints.
Color palette: Selecting a distinctive and versatile color palette that reflects your brand’s personality and is suitable for various applications, both online and offline.
Typography: Choosing fonts that convey your brand’s character and are easy to use across different media formats. This includes selecting primary and secondary fonts for flexibility in design.
Brand guidelines | Brand book
You can choose the format that best supports your brand’s growth. Our Brand guidelines offer practical, accessible tools for consistent brand expression across all platforms, ensuring a cohesive external presence. For a more comprehensive and storytelling-oriented approach, our Brand book includes the brand guidelines, but delves into the full narrative of your brand, guiding its external positioning while fostering internal alignment. By articulating your brand’s purpose, values, and vision, the Brand book serves as a powerful tool for both inspiring your audience and aligning your team, supporting cultural cohesion and brand consistency from the inside out.
Internal brand alignment
Your brand should do more than inspire—they should define how your entire organization operates. After we craft your Brand Book, we delve into how your core principles translate into actionable behaviors and responsibilities across all roles and departments. This process ensures that your brand’s purpose is reflected in everything from employee interactions to workspace design. We go beyond surface-level changes to create an environment where brand design and organizational culture are fully aligned, enhancing your workplace with purposeful spaces, clear wayfinding, and consistent procedures. With Internal Brand Alignment, we help you embed your brand deeply into your culture, making it an intrinsic part of ‘how things are done here’ and ensuring every aspect of your business reflects the unique story that sets you apart.
Aligning your unique brand story with your organizational culture requires a comprehensive approach. We offer a range of tailored services designed to embed your brand’s purpose at every level of your organization, from leadership to the workspace itself. Our offerings include: leadership workshops; employee training programs; team-building activities; brand storytelling workshops; onboarding programs; communication strategy development; designing workspaces that reflect brand identity.
Packaging design
At UBRIS Center, packaging design is a canvas for creativity and innovation. We look beyond conventional ideas, drawing inspiration from nature’s most ingenious designs to develop packaging that resonates deeply. Our approach might mimic the efficiency of a honeycomb for strength and sustainability, or the fluid textures inspired by the natural forms of water droplets, echoing the Stenocara beetle’s ability to capture moisture in arid environments. We also explore the intriguing patterns of sound waves and the structured geometry found in nature, allowing us to design packaging that not only protects but tells a unique story.
From inspiration to implementation, our process ensures that every element of your packaging not only stands out but also stays true to your brand’s identity at every step:
Material and finish selection: We select materials and finishes that align with your brand’s ethos, whether it’s the eco-friendly tactility of mushroom-based packaging or luxurious, tactile textures that reflect high-end appeal.
Packaging integration: We ensure that product and packaging are seamlessly integrated, creating a cohesive experience that reflects your brand’s identity and message from every angle.
Prototyping and testing: We create prototypes and conduct thorough testing to refine both form and function, ensuring your packaging performs beautifully while staying true to its design.
Manufacturing liaison: We collaborate closely with manufacturers to bring your vision to life, translating intricate designs into tangible, high-quality packaging that remains consistent with your brand’s standards.
Brand activation campaigns
Brand activation is about more than just visibility—it’s about creating moments of connection that resonate deeply. By leveraging our understanding of neuroscience and the psychology of decision-making, we design campaigns that align with how the brain learns, remembers, and feels. Our approach goes beyond typical touchpoints; we craft multi-channel experiences that integrate seamlessly into your audience’s lives, shaping memorable narratives that inspire action and loyalty. This is brand activation that doesn’t just capture attention but builds a lasting relationship.
Here’s how we bring your brand to life through a structured, impactful process:
Campaign development: We design integrated campaigns that bring your brand to life across all channels—whether digital, social media, or physical spaces—focusing on building brand awareness, engagement, and loyalty.
Creative concept and execution: Guided by a strategy that aligns with your brand’s positioning, we develop and execute creative concepts across all media, from ads and websites to social platforms and beyond.
Performance measurement: We set up key performance indicators (KPIs) to measure the campaign’s impact, using data-driven insights to adjust the strategy and maximize effectiveness.
Media planning and buying: We develop a strategic media plan tailored to your campaign goals, identifying the most effective channels to reach your target audience. Our media buying expertise ensures your brand gains optimal visibility and engagement, leveraging data-driven insights to maximize reach and ROI. By combining precise targeting with efficient spending, we ensure that every ad placement contributes to a cohesive and impactful brand experience.
Rebranding services
Rebranding with UBRIS Center is like the transformative journey of a dragonfly. Emerging from its underwater nymph stage, the dragonfly sheds its old form and takes flight with newfound vibrancy and purpose. Just as this metamorphosis embodies adaptability and strength, our rebranding process allows your brand to evolve beyond past identities, embracing a new form that resonates deeply with both your team and audience.
We delve into the essence of your brand, exploring its unique traits and potential. Through research, strategy, and creative innovation, we guide your brand as it sheds old perceptions and emerges with renewed energy. Our process goes beyond surface changes, transforming your brand’s core identity to align with new goals, connect with fresh audiences, and thrive in an ever-evolving market landscape. At UBRIS Center, rebranding is a metamorphosis—elevating your brand to new heights of relevance and impact.
Enchantique brands. Where elegance converges with brand brilliance.
